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23 February 2023 MyStock Edit 1-22.jpg
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Our Story

MyStock is on a mission to transform South Africa's informal retail sector.


Empowered by the combination of our technology and deep relationships in the informal trader community, we connect FMCG brands to retailers and bring these relationships online. We are not just another B2B platform, but one that has a deep understanding and appreciation for the nuances and dynamics of the South African informal trade sector. 


At MyStock, the co-founders take pride in their individual heritages of Somali, Ethiopian and South African, which collectively enable us to connect with our retailers in a way that makes them feel valued and recognized. This is a market that we understand and feel at home in. 


We invite you to join us on this journey of transformation and growth. Please feel free to connect with us if you would like to learn more.

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